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A Brief History: The Growth Period (1979-Present)(2)


New Media to the Forefront

TV Stations

The Chinese television industry got off to a late start, but has developed rapidly. China Central Television (CCTV) initiated its Overseas Service to both translate and produce programs of interest to foreigners. Other TV stations followed suit and established special departments for external programming and exchange activities. In 1991 CCTV rented space on Asia Satellite One to relay CCTV1 to Taiwan, Hong Kong, Macao and Southeast Asia. In 1992, it established further satellite transmission with CCTV4, broadcasting to 80 countries and regions. Over the years, CCTV has continued to develop its international services.

Newspapers and Periodicals

China Daily, the first English-language daily in the country, was born on June 1, 1981, and is distributed worldwide. The Overseas Edition ofPeople’s Dailystarted on July 1, 1985, and can now be bought in over 80 countries. The monthliesVoice of Taiwan Compatriots, founded on January 1, 1983, andVoice of Overseas Chinesebegun in April 1995, serve Taiwan, Hong Kong, and Macao.The Journal of the Chinese People’s Political Consultative Conference, HuangpuandUnion Forumare other magazines designed with foreign audiences in mind.

Local Activities

As reform deepens, local governments and enterprises have participated in international efforts. They have established media, cooperated with foreign media and published information abroad for diverse foreign audiences. TV features, films, and audio and video products on China are very popular in the global market.



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